Sweet Rewards

Welcome to the American Licorice Candy Bag!

Earn sweet reward points on every purchase. Redeem for discounts on future purchases.

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How it works



Sign up or log in to start earning straight away.



Automatically collect points with every purchase.



Redeem your points for discount codes.

Start Earning Points

Our rewards program gives you the chance to earn discounts, free products and more. Earn points every time you shop at shop.americanlicorice.com. 

Get Points
  • Account Sign Up: 200 Points
  • Place an order: 10 Points for ever $1 spent
  • Share our X/Twitter pages: 15 Points each
  • Share our Facebook pages: 15 Points each
  • Follow us on X/Twitter: 15 Points each
  • Follow us on Instagram: 15 Points each
  • Like our Facebook pages: 15 Points each
  • Leave a Review: 50 points

Redeem Your Points

Redeem points on your next purchase, or save them up for higher value rewards.

Ways to Redeem
  1. Log in to your account
  2. Access the Rewards Panel:
    You can access the Rewards Panel by clicking "Rewards & Loyalty" on the left navigation of your account page or by clicking the gift box icon in the lower right corner of the screen.
    For quicker navigation, you can also click here to open the Rewards Panel.
  3. View Available Points:
    Upon entering the Rewards Panel, you will see your current point balance displayed prominently.
  4. Explore Rewards Options:
    Scroll down to the "Ways to Redeem" section to view the available rewards and their respective point requirements. Rewards you're eligible for will have a red "Redeem" button.
  5. Select a Reward:
    Choose the reward you wish to redeem by clicking or tapping on the corresponding "Redeem" button. You can see the rewards you've already redeemed (but might not have used yet) under "Your rewards".
  6. Discount Code Generation:
    Upon redeeming a reward, a unique discount code will be generated so you can:
    • Redeem instantly - Click "Apply code" to instantly add the discount to your cart
    • Save for Future Use - Copy or note down the code to use your reward at checkout anytime
  7. Applying Discount Code at Checkout:
    If you did not click "Apply code" when redeeming your reward (which means it is not automatically applied to your cart), you can manually enter the code during checkout. Once you enter the checkout screen, simply enter the coupon code into the designated "Discount code or gift card" field and click "Apply."


    Skip steps 4-7 and redeem your reward directly during Checkout under the "Redeem your Points" dropdown (if you have enough points). If you don't have enough points to redeem a reward, the dropdown will be gray and unclickable.
  • Ensure you have accumulated enough points to redeem the desired reward
  • Some rewards may have specific eligibility criteria or restrictions
    For example, the Free Shipping discount code must be applied to the cart or pasted into the "Discount code or gift card" field; it will NOT show up as an option in the Checkout screen dropdown.
    Rewards can only be used once. To redeem a $5, $10, or $25 reward, your cart total must be equal or higher than that amount.
  • If you encounter any issues during the redemption process, contact orderhelp@amerlic.com (**Please be aware that response times exceeding 24 hours may occur.)


Show your friends a little love (and reward yourself too!) by sharing on social media and email. Give someone 10% off their first online order, get $10 when they place an order.